FOR INDEPENDENT EYECARE PRACTICE OWNERS
Short-staffed again. Patients leaving with a prescription and buying their eyewear somewhere else. Peak hours run short-handed while slow hours run over. Claims that take too long to get paid.
I’m Patrick Gibson. I spent 20+ years in optical leadership with Luxottica, LensCrafters and Pearle Vision. Now I work one on one with practice owners.
A free 30-minute phone call. Prefer Zoom? Choose it when you book. You talk, I listen. No obligation.
FEES AND INVESTMENT
Most advisory firms say nothing about fees. I will tell you how mine are set, what moves them, and the ways you can pay: a fixed fee, a payment plan, or a monthly retainer. Then we work out an agreement your practice can afford, for the services you choose, measured against the revenue it returns.
A NOTE FROM PATRICK
I started LuxeVista Advisory Group for one reason: to stand beside optometrists and practice owners.
One of my favorite stories comes from my years with LensCrafters. I spent time with an optometrist in Chicago, in their practice. Staffing problems had turned into service problems in the dispensary. My first job was not to fix anything. It was to listen.
I listen first. Then the decisions get made together.
After that conversation, the optometrist and I made the decisions together, formed a plan and put it to work. The complaints stopped. Dispensary sales improved. And the optometrist was heard.
That is the work I want to do for you. You trained to care for patients. Running a practice is a different job: the staffing, the billing, the optical, the numbers. For 20+ years with Luxottica, LensCrafters and Pearle Vision, that was my work.
LuxeVista Advisory Group was established in January 2026 in Scottsdale, Arizona. The firm is new. I am not new to optical. I bring the models that worked, a strong network of optometrists and optical professionals to call on, and the time to learn your practice. You work with me, not a junior associate.
I cannot promise results, because your team does the work. Here is what I can promise: I will listen to you, and I will give you the best path forward to your success.
Your patients get your best. Your practice deserves the same.
Patrick Gibson
Founder & Managing Member, LuxeVista Advisory Group
WHERE I START WITH MOST OWNERS
The doctor just spent twenty minutes building trust. The patient has a new prescription in hand. And then: “You can head out front.” Most practices track capture rate. Very few watch the handoff that decides it.
Fix the handoff and the same patients, with the same traffic, buy more of their eyewear from you. That is why it is the first thing I look at: it moves revenue before anything else has to change.
THE PERFORMANCE DIAGNOSTIC
Choose the Diagnostic and I sit down with you and your optometrists and go through the whole practice, front desk to lab. Not a survey, not a template: a complete assessment by someone who has run optical at every level, from the dispensing table to a 400-practice business.
I find where your patients are being lost and where the revenue goes with them, and I show you both in writing: what I observed, what it is costing you, and what to fix first.
A reasonable fixed fee, agreed with you and confirmed in writing before you commit, beside my estimate of what the leaks are costing you: the decision is a return on investment, not an expense. No hidden fees. Remote by video, or on site in your practice. 30 days. If a focused engagement follows within 30 days, half the Diagnostic fee is credited toward it.
HOW I HELP · THE LUXEVISTA PRACTICE SYSTEM
Three systems run every practice. Most owners call me about one of them. I start with the one costing you the most.
PATIENTS
Every patient who leaves with a prescription and no eyewear is revenue your practice already earned. I work with your ODs and opticians on the handoff from exam room to optical, and on keeping managed vision care patients in your practice.
More on capture rate
PEOPLE
Ask a practice owner what wears them down and staffing usually comes first. I help with OD staffing, HR and practice training, so new team members reach standard faster and good people stay.
More on OD staffing
PROFIT
Unpaid claims, lab costs and expenses that drift all come out of the owner’s pocket. I help with medical billing, lab services and cost control, and show you where the money is going.
More on medical billingPhotographs: a dispensary, an exam lane and a lens lab, taken by Patrick during his years supporting franchise practices and lab operations. They are not client practices.
BEHIND ALL THREE
I help you set the daily routines and standards that run the practice, and teach your team the reasons behind them, so the changes hold.
I help you set priorities for the year, put numbers to them and decide who owns each one. You get a plan your team can follow.
I also work with franchise systems and specialty retail and beauty businesses.
PRACTICE TRAINING
Training is where I have done my strongest work. I teach it with your team, your managers coach it weekly, and we measure what changes. Delivered in your practice or by video, as a stand-alone program or inside an engagement.
PROGRAM 01
Your opticians stop taking orders and start guiding the patient’s decision: a seven-step conversation, taught to the team and coached by your managers every week.
PROGRAM 02
Managers learn to hold the conversations they have been avoiding: clear expectations, evidence instead of blame, and commitments with a review date. Six modules, in English or Spanish.
PROGRAM 03
Your doctors and opticians learn to keep the patients you already examine: the managed-care conversation, the handoff from exam lane to optical, and recall that actually gets made.
REVENUE AFTER TRAINING · FROM MY OPERATING CAREER
Career-reported results from my operating roles, taken from my 2026 résumé. They are not LuxeVista Advisory Group client results and not a promise of future performance. Your team does the work; I train and coach it.
Book a Training Discovery Call ↗FOCUSED ENGAGEMENTS
You do not have to buy everything. Each of these fixes one thing, with one deliverable and one number we watch. A reasonable fixed fee, quoted in writing. No hidden fees.
Where I look first
Peak hours run short-handed. Slow hours run over. And nobody can say what an hour of labor produces.
In most practices I assess, the schedule was built around habit, not patient flow. Fixing it is one of the fastest gains available, because the labor is already on the payroll.
Not sure which one? The Practice Diagnostic finds the costliest problem first. If a focused engagement follows within 30 days, half the Diagnostic fee is credited toward it. Each engagement is priced reasonably for your practice and agreed with you up front, with no hidden fees.
THE PEOPLE I BRING
Twenty years in optical leadership leaves you with more than lessons. It leaves you with a strong network of optometrists and optical professionals: the optometrists I supported as franchise owners at LensCrafters and Pearle Vision, the opticians, lab partners and field leaders I hired, trained and promoted, and the billing, HR and recruiting specialists I leaned on when a practice needed more than one person could give.
When your practice needs something I do not do myself, I know who does it well, and I make the call.
RESULTS
I supported about 450 franchise practices at Luxottica. These are the lessons I carry into every practice.
Drawn from my résumé figures. One practice, 180 days. Same patients, same traffic.
One practice had a 40% capture rate and lower sales than the practices around it. I spent time on site, retrained the manager and the optometrist, and set action plans with the decision makers. After 120 days revenue was up about $40,000 a month, with the same traffic and no added optometrist coverage. Within 180 days it held a 75% capture rate and ranked in the top three of 25 practices in its area. See what one point of capture rate is worth.
I was one of the leaders who helped influence franchise optometrists to take part in a frame program. I could advise them, not direct them. More than 300 franchise practices enrolled, and it was a big success: about $25M in revenue.
Portfolio EBITDA grew 30% in one year, with sales up 8%, after each practice took ownership of its revenue, labor and expenses.
Source: my 2026 résumé, not independently audited. These figures describe my prior operating roles, not LuxeVista Advisory Group engagements. None is a promise of future performance.
LEADERS WHO HAVE WORKED WITH ME
Colleagues, operators and partners from my optical years. Each is quoted from a recommendation they wrote on LinkedIn, with the year they wrote it.
Through Patrick’s guidance, I was able to turn around an underperforming segment of the business. I still consider Patrick a mentor and trusted advisor.
Patrick has a strong record of results and building high performance teams. I would characterize Patrick’s leadership mentality with the mantra, “If better is possible, good is not enough.”
Under Patrick’s mentorship, I grew into my role. I learned a lot of what makes me an effective field manager: recruiting talent, developing talent and being an advocate as opposed to micro-managing our teams.
A very good corporate connection in a franchise business. Patrick was always listening to concerns and tried to resolve the issues.
These are endorsements of my work as an operator and leader, not reviews of LuxeVista Advisory Group engagements. Client results will be published here as engagements close and clients approve.
HOW IT WORKS
Remote by phone or video, or on site in your practice.
A free 30-minute call about your practice and the one thing you most want fixed.
Within 48 hours: scope, timing and a fixed, reasonable fee we agree on together, shown next to what the problem is costing you. A return-on-investment choice, not a cost. No hidden fees.
I review your numbers, work with you and your team, and deliver written findings with a prioritized plan.
After that, you choose. Run the plan yourself, keep me on for monthly advisory, or have me lead operations part-time. See how engagements work.
FREE TOOLS
Three short tools, built for practice owners. Your inputs, your results, in a minute or two.
CAPTURE RATE
What one point of capture rate is worth in your practice, from your exams per month and average sale.
Open the calculatorPROFIT
What a lift in average sale, capture or recall would mean in revenue over a year.
Open the calculatorOPERATIONS
A short self-assessment across Patients, People and Profit, with a written summary of where to start.
Start the checkQUESTIONS OWNERS ASK
Yes. I lead and deliver every engagement myself. When a specialist is needed, I bring one from my network and stay accountable for the work.
Both. Remote work is delivered by phone or video from your reports and KPIs. On-site work adds time in your practice and is quoted with one flat travel fee.
A reasonable fee that you and I agree on before anything starts. I work with practice owners and optometrists on a price that fits the services you are interested in and the size of your practice. Every fee is fixed and written into your proposal within 48 hours of the discovery call. No hidden fees, no hourly meter, no surprises on the invoice. The proposal also puts the fee next to what the problem is costing you each month, so you are making a return-on-investment choice, not a spending decision. Payment plans are available, and ongoing advisory is a simple monthly retainer. Read how fees are set and the ways to pay.
I advise on the business side of the practice. Clinical care, legal and tax matters need appropriately qualified professionals. I provide the findings and the plan; your team carries it out.
TALK WITH ME
Book a free 30-minute discovery call. Tell me about your practice and the one thing you most want fixed. If I can help, you will have a written proposal within 48 hours, with a reasonable fee we agree on together and no hidden fees.
Prefer to call? 480-997-8171
Prefer email? [email protected]