01 / DIAGNOSTIC
Practice Diagnostic
One location or practice
Fixed fee quoted in your proposal
- 30 days, on-site and Zoom
- Written findings
- Prioritized 90-day action plan
OPERATOR-LED ADVISORY FOR OPTICAL & FRANCHISE BUSINESSES
Raise capture,
conversion and
store-level profit.
Work directly with Patrick Gibson: 20+ years leading optical and franchise businesses of up to 500+ locations and $600M in revenue responsibility at Luxottica, U.S. Vision & JCPenney Optical, and Pearle Vision.
For independent optometry practices, multi-location optical groups, franchisors and multi-unit franchisees. Also serving premium beauty and jewelry retail.
Book a 30-minute discovery call. Proposal within 48 hours.
A division of LuxeVista™ Brands LLC · Scottsdale, Arizona · Serving U.S. and international clients
RESULTS FROM PATRICK’S OPERATING CAREER
~450Franchise locations led nationally
Luxottica (LensCrafters, Pearle Vision) · $500M+ annual sales+30%Portfolio EBITDA growth, year over year
Pearle Vision · 10 franchise locations~20%Average transaction growth
U.S. Vision & JCPenney Optical · 400 stores, $450M/year
Luxottica (LensCrafters, Pearle Vision) · $500M+ annual sales+30%Portfolio EBITDA growth, year over year
Pearle Vision · 10 franchise locations~20%Average transaction growth
U.S. Vision & JCPenney Optical · 400 stores, $450M/year
Résumé-reported career achievements; see context below. These are not LuxeVista engagement results or promises of future performance.
Who we help
Optical & EyecareIndependent and multi-location practices: exam-to-optical handoffs, capture rate, average transaction, practice value before a sale.Franchise SystemsFranchisors and multi-unit franchisees: uneven unit performance, program adoption, field support that changes results.Premium RetailBeauty and jewelry locations: consultative selling, client follow-up, manager routines, store consistency.
THE FIRST STEP
The Performance Diagnostic
A fixed-fee, 30-day engagement. You know the price, the scope and the deliverable before you start.
When it fits
Locations perform unevenly. Optical capture or conversion is below where you want it. Growth is straining operations. Or you are preparing a practice or unit for sale and need consistent, owner-independent results.
What happens in 30 days
- Week 1: Leadership interview and review of your sales, staffing and operating reports.
- Weeks 2–3: On-site observation of the customer or patient journey, plus team and manager conversations.
- Week 4: Written findings, a prioritized 90-day action plan and a working session with your leaders.
Measures we review
- Optical capture rate
- Exam-to-purchase conversion
- Average transaction value
- Labor productivity
- Location profitability
- Customer retention
SAMPLE OUTPUT · FICTIONAL EXAMPLE
From observation to action
- Observation
- Patients leave the exam room without a clear handoff to an optician on busy days.
- Business implication
- Eyewear capture drops on the practice’s highest-volume days.
- Recommended action
- Assign a doctor-to-optician handoff script and a named optician per exam block; manager reviews daily.
- Measure to review
- Capture rate by day of week, reviewed weekly for 90 days.
This shows the format of a recommendation. It is not a client finding or a forecast.
ENGAGEMENTS & INVESTMENT
Clear scope.
Clear pricing.
Start with a Diagnostic. Continue only if the results justify it. Fees are scoped to the size and complexity of your business and confirmed in a written proposal within 48 hours of the discovery call.
02 / DIAGNOSTIC
Multi-Site & Franchise Diagnostic
Multiple locations or a franchise system
Fixed fee quoted in your proposal
- Up to 10 locations or a system sample
- Location comparison and field-support review
- Leadership working session
03 / ADVISORY
Ongoing Advisory
Monthly accountability after the Diagnostic
Monthly retainer quoted in your proposal
- Monthly performance review
- Manager and field-leader coaching
- KPI tracking against the action plan
04 / FRACTIONAL
Fractional Operations Leader
VP Operations or COO capacity, part time
Monthly retainer quoted in your proposal
- About 12 hours per week
- Owns agreed operating priorities
- 6-month minimum
Diagnostic payment plan
Pay 50% at signing and 50% at delivery of findings.
Advisory payment plan
Billed monthly in advance. Commit to 6 months and save 10% on the monthly rate.
Diagnostic credit
Half of your Diagnostic fee is credited toward advisory signed within 30 days of delivery.
Travel for on-site work is billed at cost. Workshops and team training are available at a day rate. Clinical, legal, tax and franchise-legal matters are outside our scope.
FREE · 5 QUESTIONS
Where could your business
perform more consistently?
Answer five questions about everyday operations. Get your priority areas and suggested next steps in about five minutes.
SELECTED CAREER RESULTS
Operating experience.
Measurable contributions.
Results reported from Patrick Gibson’s operating and advisory roles in optical retail, franchising and beauty services.
01 / OPTICAL FRANCHISE NETWORK
Luxottica (LensCrafters, Pearle Vision)
Senior Director of Stores · U.S. & Puerto Rico · 1987–2011
- ~$20M
- First-year revenue from launching Luxottica Optical Manufacturing for the franchise business
- ~$25M
- Revenue from a product assortment program across 300+ enrolled franchise locations
- ~450
- Franchise locations and $500M+ annual sales led, with 30 field managers
Advised and influenced franchise owners without direct authority. Supported the Cole Vision acquisition integration and a 100-store expansion. Three President’s Club awards.
02 / NATIONAL OPTICAL RETAIL
U.S. Vision & JCPenney Optical
Executive Director of Stores · Apr 2011–Nov 2015
- ~$10M
- Incremental revenue from a new premium lens package and pricing strategy
- ~20%
- Growth in average retail transaction and in premium lens mix
- +12% / +8%
- Overall revenue growth / same-store sales growth
Led a $450M-per-year business of 400 locations. Restructured the field organization, raised labor productivity and strengthened consultative selling and accountability.
03 / OPTICAL FRANCHISE
Pearle Vision
Director of Stores & Operations · Apr 2017–Sep 2018
- +30%
- Portfolio EBITDA growth, year over year
- +8%
- Sales growth, year over year
- 2
- New franchise locations, supported through opening
Led 10 franchise locations in Florida and Oklahoma. Built store-level accountability for revenue, labor and expenses and implemented a new point-of-sale platform.
04 / BEAUTY SERVICES
Fresh Wax Center
Business Advisor · May 2019–present
- 5 years
- Owner exceeded sales and operating-income goals five years in a row
- +10%
- Year-over-year sales growth
Quarterly business assessments of P&L, labor, pricing, marketing and merchandising for the owner since start-up.
Source: Patrick Gibson’s 2026 résumé. Career-reported results from the role shown; not independently audited. Figures describe results in Patrick’s prior roles, not results from LuxeVista Advisory Group engagements or promises of future performance.
ABOUT PATRICK
An operator,
not a theorist.
Patrick has spent 20+ years running stores, field teams and franchise networks across Fortune 500 companies, franchise systems, start-ups and founder-led businesses. At Luxottica he rose to lead ~450 franchise locations; at U.S. Vision & JCPenney Optical he ran a $450M, 400-store business; at Pearle Vision he led a 10-unit franchise portfolio. As Executive Vice President at 5-hour ENERGY, he designed the franchise framework and operating model for a new healthcare venture.
He is certified by the American Board of Opticianry, holds an associate degree in Ophthalmic Science and Optics, and is a member of the International Franchise Association.
His optical advisory work includes merger-and-acquisition-related engagements in Dubai, London, Mexico and Puerto Rico.
Every engagement is led by Patrick personally. You work with the person who does the work.
HOW IT WORKS
From first call to first result.
Four steps. No open-ended commitment.
Discovery call
A complimentary 30-minute conversation about your business, the issue you want to fix and whether there is a fit.
Proposal within 48 hours
A written proposal with scope, deliverables, timing, fee and payment plan.
30-day Diagnostic
On-site and Zoom work, ending with written findings and a prioritized 90-day plan.
Your choice
Implement on your own, or continue with monthly advisory using your Diagnostic credit.
Book a Discovery Call ↗
Questions? [email protected].
FREQUENTLY ASKED QUESTIONS
Before we talk.
How much does an engagement cost?
Diagnostics are fixed fee. Ongoing advisory and fractional operations leadership are billed as a monthly retainer. Fees depend on the number of locations, the scope of work and the time involved, and are confirmed in a written proposal within 48 hours of your discovery call, before any commitment.
Do you offer a payment plan?
Yes. Diagnostics are paid 50% at signing and 50% at delivery. Advisory is billed monthly in advance, with 10% off the monthly rate for a 6-month commitment. Half of your Diagnostic fee is credited toward advisory signed within 30 days. Payments are made to LuxeVista Brands LLC D/B/A LuxeVista Advisory Group; invoices can be paid by PayPal, Venmo, Apple Pay or card where available.
Is my business the right fit?
The strongest fit is an owner or leadership team with a specific performance question—uneven locations, low capture or conversion, growth pressure or preparing for a sale—and the capacity to act on the findings.
Will I work directly with Patrick?
Yes. Patrick leads and delivers every engagement.
Do you work on-site or over Zoom?
Both. Most Diagnostics combine on-site observation with Zoom working sessions. U.S. and international clients are supported; travel is billed at cost.
How will we measure progress?
We agree on a starting point and a small set of measures—such as capture rate, conversion, average transaction, labor productivity or location profitability—and review them against the 90-day plan. Results are reviewed in context, not promised in advance.
Do you offer team training?
Yes. Workshops and team training, including the Workplace Conversations and Accountability program in English and Spanish, are available at a day rate or as part of an advisory engagement.
What is outside your scope?
LuxeVista focuses on business operations and commercial performance. Clinical care, legal, tax and franchise-legal matters require appropriately qualified professionals.
LET’S TALK
Tell us what you
want to improve.
Book a complimentary 30-minute discovery call about your business, the challenge you are seeing and the result you want. Proposal within 48 hours.
Questions? [email protected]