CASE STUDY · BEAUTY SERVICES · ADVISED SINCE 2019
Fresh Wax Center: Turning a Slow Start Into Sustainable Growth
How LuxeVista Advisory Group helped a new business strengthen local marketing, improve operations, and lower fixed costs.
Fresh Wax Center had recently opened but was struggling to attract new clients and build revenue. The owner engaged LuxeVista Advisory Group to help identify opportunities, establish priorities, and build a stronger business foundation.
Building visibility and strengthening operations
LuxeVista assessed the local competitive landscape and developed a targeted marketing strategy, including Google and Meta advertising to reach prospective clients.
Working directly with the owner, the advisory engagement also addressed controllable expenses, associate training, health and safety practices, customer service measurement, and greater clarity around Google reviews and customer feedback. These efforts connected client acquisition with the operational practices needed to support a positive customer experience.
Lowering fixed costs
LuxeVista helped the owner navigate landlord communications about reducing the business’s square footage. The resulting reduction in space lowered fixed costs and strengthened operating income, better aligning the location’s footprint with its business needs.
Results that support continued growth
Fresh Wax Center’s progress includes:
- 10% year-over-year sales growth from 2024 to 2025.
- Stronger operating income, supported by lower occupancy costs.
- Five-star Google reviews in 2026, with no one-star ratings reported.
- A stronger operational foundation focused on training, service, and cost discipline.
Results reported for this engagement and not independently audited. They describe one business and are not a promise of future performance.
For a newly opened business, growth requires more than visibility. This engagement demonstrates how practical, owner-focused advice can connect marketing, customer experience, and financial discipline to support a healthier business.
Looking to strengthen your business’s performance? Connect with LuxeVista Advisory Group to discuss your priorities.
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