IN-STORE EMPLOYEE SALES PROGRAM
From transactional
to consultative.
Sales are down. Good people leave, and new employees take too long to sell with confidence. The LuxeVista In-Store Sales Program teaches your team to stop taking orders and start guiding the customer’s decision, and it teaches your managers to coach that every week.
- Problem
- The team takes orders instead of guiding the customer’s decision, and results depend on who is working.
- Method
- A seven-step customer conversation, taught to the team and coached by managers every week.
- Timeline
- A 30-day plan: one behavior focus each week.
- Deliverable
- The program adapted to your business, with its working tools, coaching guides and scorecards.
- Measure
- Conversion, average transaction and premium mix, reviewed alongside observed selling behavior.
WHAT CHANGES ON THE FLOOR
The same customer.
A different conversation.
Consultative selling is not soft selling. It is a disciplined way to improve relevance, trust and the quality of the customer’s decision. The strongest customer conversations are both helpful and commercially productive.
When it fits
- Sales, conversion or average sale are down while traffic holds.
- Results depend on which employee is working.
- Turnover means you are always training someone new.
- New employees take too long to sell with confidence.
- Managers manage the numbers but do not coach the conversation.
Who it is built for
- Owners set the customer and sales standard.
- Managers turn the standard into daily behavior.
- Sales associates deliver the customer conversation.
- Field leaders keep it consistent across locations.
THE FRAMEWORK
The seven-step customer conversation
A sequence, not a script. Strong sellers sound natural because they adapt the conversation to the person in front of them.
What your team works with
- Discovery worksheet
- Recommendation builder
- Customer conversation observation scorecard
- 10-minute team huddle template
- Role-play guide and practice scenarios
- Individual coaching planner
- Weekly performance scorecard
The first 30 days
- Week 1: Opening and discovery
- Week 2: Need and recommendation
- Week 3: Concerns and commitment
- Week 4: Follow-through and sustainment
One behavior at a time. Managers teach it, demonstrate it, observe it and coach it, so new employees learn the same way your best people sell.
How the program is delivered
Patrick adapts the program to your business and delivers it with your team. Depending on scope, that can include a customized program design, manager and facilitator training, field observation, on-site training and workshops, and sustainment reviews. It applies in retail, optical, franchise, beauty and wellness, and service businesses.
Scope and fee are confirmed in a written proposal within 48 hours of your discovery call. Training is available at a day rate or as part of an advisory engagement.
Program content © 2026 LuxeVista Brands LLC, authored by Patrick Gibson. The excerpts on this page are a sample; the full program is delivered with your team.
Also in In-Store Training: Managed Vision Care Training for optical practices, and Workplace Conversations and Accountability. See how engagements work.