INSIGHTS
For practice owners, from an operator.
What I learned in 20+ years with Luxottica, LensCrafters and Pearle Vision, working beside independent optometrists. No theory. Practices I visited, numbers I watched move, and what the owner did differently.
Why Patients Leave Without Eyewear — and What I Learned Fixing It
Capture rate is the most honest number in the practice. Three visits, in Chicago and Miami, what each one taught me, and the three places I look first when a practice is losing revenue it already earned. One of them is the assumption I got wrong.
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