Optical & eyecare: capture more of the patients you already examine.
When a patient leaves with a prescription and buys eyewear somewhere else, the practice has done the exam and lost the sale. I look at the handoff from exam room to optical, how eyewear is recommended, and what each sale is worth.
Photograph by Patrick Gibson during his years supporting Pearle Vision franchise practices. Not a client practice.
OPTICAL & EYECARE
A connected experience. A stronger optical business.
Patients experience the practice as one business, even when responsibilities sit with different teams. I review how scheduling, handoffs, optical consultations, and follow-through work together.
What I examine
The handoff from the examination to the optical team.
Capture rate, average eyewear sale, multiple pairs, premium lenses and sunwear.
How options are presented to managed-vision-care patients.
Manager routines, team development, and service consistency.
Practical direction: recommendations for a clearer customer journey and more consistent commercial execution, with agreed measures such as optical capture, conversion, and repeat business.
I hold an associate degree in Ophthalmic Science and Optics and am certified by the American Board of Opticianry. I spent more than two decades in optical leadership at Luxottica (LensCrafters, Pearle Vision), leading ~450 franchise practices.
At a national optical retailer I ran a $450M, 400-practice business: a new premium lens package and pricing strategy added ~$10M in revenue and grew average transaction and premium lens mix ~20%, alongside 12% revenue growth and 8% same-practice sales growth. My optical advisory work also includes merger-and-acquisition-related engagements in Dubai, London, Mexico and Puerto Rico.
Source: my 2026 résumé. Career-reported outcomes, not guarantees or results from a LuxeVista Advisory Group engagement.
A 30-day engagement, remote or on-site: leadership interview, review of your numbers, written findings and a prioritized 90-day plan. Fixed fee, scoped to your business and confirmed in a written proposal. Payment plans available. See how engagements work.
