01 / SALES GROWTH
Traffic is steady.
Sales are not.
When customers come in and leave without buying, or buy less than they could, more advertising will not fix it. What happens between the door and the register will.
Signs you may recognize
- Conversion is not measured, or nobody owns the number.
- Average sale has been flat for a year or more.
- Results depend on which employee is working.
- Additional products and services are rarely recommended.
- Customer complaints and reviews mention service, not price.
What we look at
- Conversion by day and by person.
- Average sale and items per sale.
- How the team greets, asks and recommends.
- The customer experience, from arrival to follow-up.
- How managers coach on the floor.
The In-Store Sales Program moves your team from transactional to consultative selling.
See the Sales ProgramRelevant career experience
At U.S. Vision & JCPenney Optical, a $450M, 400-store business, Patrick led a premium product and pricing strategy that added ~$10M in revenue and grew average retail transaction ~20%, while strengthening consultative selling across the field organization.
Source: Patrick Gibson’s 2026 résumé. Career-reported outcomes, not guarantees or results from a LuxeVista engagement.
View career result contextStart with a fixed-fee Performance Diagnostic
A 30-day engagement, remote or on-site: leadership interview, review of your numbers, written findings and a prioritized 90-day plan. Fixed fee, scoped to your business and confirmed in a written proposal. Payment plans available. See how engagements work.
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